Interbrand is extremely joyful to once more submit our annual rating of the simplest international manufacturers by means of model worth, in co-operation with BusinessWeek magazine.We're proud that over the process the previous decade our greatest worldwide manufacturers research has develop into the barometer of winning model administration. The environments within which manufacturers function, and the demanding situations and possibilities they face, have replaced dramatically in this time; in spite of the fact that, we think the single consistent has been the inspiration model has the facility to create major financial worth for the company it serves, and that we will degree the created price.

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For US brands, the overseas sales ratio can be smaller due to the size of the US market, which is nearly as big as all of Europe. Applying the one-third overseas sales requirement would penalize US brands for being successful in their domestic market. Was this the only test for being global? No, we also wanted evidence that the brand was established in a wide number of markets around the world. At the very least it needed to have a substantial presence in at least one country in each of the following 4 regions: North America, Latin America, Europe and Asia-Pacific.

Answers to the most frequently asked questions Are there any brands that have a sufficient brand value but did not make the list? 0 billion but which did not make the list because they do not meet our global criteria. This would be true of many of the financial services and telecom brands, but also surprisingly true of a lot of food, beer and retail brands. How did you take account of the fact that brands are run through franchisees? This was an issue with all the food retail brands – McDonald’s, Pizza Hut, KFC and Starbucks.

ABOUT Brand Value Management comprises three distinct, yet interrelated, phases: Evaluate, Create, and Manage – three phases where the brand and market opportunities are painstakingly examined, creatively brought to life, and thoroughly and holistically coordinated. BRAND RESEARCH BRAND VALUATION BRAND IMPLEMENTATION BRAND CULTURE Brand TE UA The Brand Value Management model is a closed loop with neither a specific beginning nor definite end. The model begins at a different point for every brand, based on business need.

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